Who We Help

We connect builders and buyers to the perfect new construction homes

Exhaustive market research, intimate knowledge of what buyers want, and a deep understanding of regional market forces drive our proven sales and marketing strategies. Let us put our experience to work for you.

Helping Builders, Banks, and Homebuyers Since 1989

As the real estate market evolves, sales and marketing strategies must keep up. Our 30 years of deep immersion in the California and Nevada real estate markets have positioned us as a trusted regional authority on new home sales.
Male and Female Construction Workers Look Over Blueprint
Beautiful House at Dusk
House Keys on Keychain
We streamline the new construction home sales process to help builders maximize profitability while completing their vision. Our hands-on approach frees homebuilders to focus on construction, not managing sales.
Based on decades of new housing development experience, we are uniquely positioned to provide lenders with insight into the opportunities and limitations associated with product pricing and availability options.
Our approachable agents and thoughtful service model demystify the purchase process for buyers, increasing their confidence on their journey towards homeownership.

Our Communities

We’re proud to have helped leading builders turn these beautiful homes into thriving communities.

We’ve Helped Builders Sell Over 320 Communities

“The TAG team is exceptional. They have a passion for this industry you don’t see every day. I have had the privilege of working with them on several projects over the years. They are knowledgeable and fully committed to getting results and doing their part to ensure the project is a success.”
Debbie Augustine
Founder/Executive Director
Augustine Agency
“When The Advantage Group is representing the builder with the sales program, I know I have a capable and experienced team to get the process completed and implemented properly, ensuring all parties are in DRE compliance.”
John O. Hazzard
J.O. Hazzard Subdivision Consulting, Inc.
“We appreciate the breadth of knowledge and market intimacy that The Advantage Group brings to our planning and development efforts. They have been an integral part of our planning team and portfolio.”
Randy Sater
StoneBridge Properties, LLC
“If The Advantage Group has provided the market advisory services and sales services to a project, we know the pro forma revenues will be reliably accurate, and the actual sales results will be delivered.”
Bob Price
Bellstone Capital Advisors
“I have never had a better experience than when I have hired The Advantage Group. Their sales staff is always professional and has the developer’s interest at heart while also being very helpful to the buyers.”
Dave Lazares
Lazares Companies
Kevin Coates

A Word from Our Founder

Life is full of opportunities—take full advantage of each one.

Everything in life is an opportunity: some good, some great, and some not-so-good. It always amazes me how different opportunities turn out based solely on the perspective you take. Some can even change your life. Keep an open mind and allow every opportunity to take you on an educational adventure.
Kevin Coates Autograph

Kevin Coates, President

Homebuilders Helped
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Grand Openings
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Gain an advantage by partnering with new home sales experts.