Family Photos
The Coates Family
Young businesswomen working together on a laptop in an office
Kevin Ryan and Christopher Coates
Kevin Coates Holding a Shovel
TAG Staff at Lunch

New home community sales and marketing is our passion

Get to know the real estate development and marketing consultants who know what moves home buyers. Our greatest professional satisfaction comes from handing over the keys, knowing we have played an integral role in helping builders find the buyers that bring communities to life.
Kevin’s happy place is Carmel, CA.  He has probably logged 9600 miles of walking the idyllic streets admiring perfect architecture.

Kevin Coates


CEO and visionary leader of the Advantage Group, Kevin Coates has over 30 years of experience in new home sales, marketing, and operations. Kevin’s focus on hands-on involvement and innovative marketing concepts ensure our clients’ expectations are consistently exceeded.

Margaret’s favorite travel destination is Sicily. She knows it’s basic, but she loves pizza. Sicilian pizza.

Margaret Olmsted

Division Sales Manager

Margaret’s 25 years of experience in construction financing, project development, sales, and marketing management, and strategic planning for companies both large and small, has resulted in a thorough understanding of all aspects of the real estate industry.

Karen is following in her grandfather’s footsteps, spending her free time exploring her passion for painting.

Karen Jimenez

Operations Manager

Karen’s range of experience includes warranty management, customer relations as well as construction, design center and sales and marketing operations. She understands the homebuilder’s perspective, ensuring our service meets the needs and objectives of every client.

You’ll probably find Ryan in the backyard of his home grilling–and sizing up the space for a putting green.

Ryan Coates

Director of Sales and Marketing

Ryan’s diverse knowledge of the new home market and sales management support experience, coupled with his excellent interpersonal skills, ensure his clients achieve maximum results. Ryan is also heavily involved in business development and is not afraid to think outside the box.

Chris loves being around people…but has been known to sneak off into the garage to tinker or plan his next hunting expedition.

Christopher Coates

Market Research

Chris takes a pure grassroots approach to collecting and analyzing research for The Advantage Group’s Market Intelligence services. Working closely with sales and management teams, he provides the necessary information pertaining to marked-related activity all our sales areas.

Anna is checkers enthusiast, winning 99% of games she plays. She also loves chess but can’t guarantee the same success rates.

Anna Curry

Escrow Manager

Being raised in a “real estate family” taught Anna from an early age to have a strong work ethic and to understand real estate office operations. Anna speaks four languages fluently, including English, Russian, Ukrainian, and French.

Lynelle was raised on a 100-acre farm where her family grew pecans, walnuts, and almonds. At 15, she designed and built the corral for her horses.

Lynelle Coates

Office Manager

Lynelle keeps our office running smoothly and efficiently. Her strong background in customer service has proven tremendously valuable in her daily communications with a variety of vendors, clients, and employees.

Amanda is an avid roadtripper and has explored 30 states. She once drove from Chicago to Wisconsin for cheese curds. She loves cheese that much.

Amanda Mays

Administrative Assistant

Amanda brings her strong attention to detail and organized administrative talents to enhance our team. Using the skills from her early career experience in the service industry enables Amanda to assist with multiple aspects within the company and take on tasks with a detailed eye.

Elizabeth loves to go antiquing. Her current prized possession is a vintage 1950s Hermes set of playing cards imported from France.

Elizabeth Matulonis

Sales Manager

Elizabeth knew from a young age that real estate was her passion. Elizabeth loves navigating different markets and building lifelong relationships through friendships, trust, and reputation for being dependable. She has a long history of working closely with builders and clients as well as mentoring other professionals.

Join Our Team of Real Estate Consulting Experts

We’re always looking for people who are passionate about connecting buyers to beautiful homes. Browse open positions and submit your resume today.
Beauty at work.
Handsome man working

Gain an advantage by partnering with new home sales experts.