The Advantage Group
You have options. There are a number of ways to market and sell new home communities. We know what works, what doesn’t, how to navigate market conditions, target the right audience and produce the results creating success for our clients. You can trust our experience, results and accountability.
Sales Strategy for Success
The Advantage Group develops customized Home Builder sales and marketing programs based on current market trends, consumer demographics, competition analysis, market forecast conditions and the Builder’s objectives.
Regardless of the size of your company, a good strategic sales plan identifies:
Our market intelligence research team gathers the most current data in the area markets served, comparing product, price, position, and sales absorption rate. This crucial information lets us help our Home Builder client stay ahead of the competition and on top of the sales charts.
Tracking sales trends not only helps you know where you’ve been but helps direct you to where you want to go. At the Advantage Group we track and study sales trends and analyze markets to give you a better vision of the future. Capturing this information will enable you to develop a competitive product for emerging trends.
Furthermore, the Advantage Group’s new home sales staff are highly knowledgeable and trained to quickly become familiar with their communities and the home buying public. We keep a constant watch on any market changes that may take place over the various phases of community development.
Consulting Solutions for Success
Sales Management Support
Our transaction coordinator works with the Builder, sales staff, lender and title company, closely following the sales process from reservation to close of escrow. We provide our Builder client with weekly sales tracking reports so they have up-to-date information on the sales progress of each community. Our transaction coordinator works with the sales staff to ensure that all contract documents are received, completed and absent of any deficiencies.