About Us

Unparalleled expertise.
Unmatched perspective.
Proven results.

The market never stands still—and neither do we. Our hands-on, research-driven approach to real estate development sales and marketing helps homebuilders create communities that sell. We’re more than consultants. We’re long-term partners in your success.

Redefining the real estate sales and marketing landscape for 30+ years

Since our inception over three decades ago, we have continued to sharpen our expertise and tailor our service offerings to provide CA and NV builders and buyers with a greater advantage.
1989
Kevin Coates founds The Advantage Group, opening 4 communities in its first year.
1993
Market research services launched, providing builders with deeper insight into buyers and market trends.
1996
Reno, NV office launched, providing sales and marketing services to 3 Nevada communities, plus 4 community Grand Openings in California.
1999
Sales services expand to cover all of California’s Central Valley. 800+ closings in 20 communities across California and Nevada.
2004
As home values approach new highs, our resale program kicks off and staff grows to a team of 15.
2008
Dubai international marketing program is established for high rise sales.
2011
Sales and Marketing Consulting services introduced, delivering full-service developing expertise, from initial analysis to closing.
2014
“Shopping Services” launched for new home builders.
2019
2 community Grand Openings in Nevada. 6 community Grand Openings in California.
Today
The Advantage Group continues to lead the industry in real estate development consulting, with over $5billion in home sales and counting.

Our success rests on our foundation as a family.

As a family-built business, our collective achievements are based on the individual strengths and skills we possess as a team. Just like in our own family, we extend the same deep level of loyalty, courtesy, and collaboration to every client and homebuyer we serve.
Portrait of happy woman looking aside at office
Welcome on board! Group of business people sitting in a row at the table while two men handshaking
Business people in office
A History of Results
For over three decades, we have provided proven sales and marketing strategies to connect California and Nevada homebuilders with interested buyers.
1000 +
Homes Sold
$ 1 billion
in home sales

Proud to Receive Recognition from Our Industry Peers

The North State BIA Major Achievement in Marketing Excellence (MAME) Awards recognizes distinguished industry professionals who continue to further innovation in residential and community design. We are thrilled to be a multi-year recipient of this prestigious designation.
The Mame Awards

Best Architectural Design

Grandview @ The River & The Ranch Equestrian Estate

The Mame Awards

Best Overall Advertising

Regatta @ The Rivers

The Mame Awards

Best Interior Design

Castle Oaks

The Mame Awards

Builder Marketing Director of the Year

Meet the Team
Get to know our team of experienced, enthusiastic real estate sales and marketing experts.
Careers
Connect builders and buyers to create the next generation of thriving communities.
Resale Partners
Let our resale partners make the process of selling your current home more straightforward and seamless.

Gain an advantage by partnering with new home sales experts.