About Us

Unparalleled expertise.
Unmatched perspective.
Proven results.

Redefining the real estate sales and marketing landscape for 30+ years

Kevin Coates founds The Advantage Group, opening 4 communities in its first year.
Market research services launched, providing builders with deeper insight into buyers and market trends.
Reno, NV office launched, providing sales and marketing services to 3 Nevada communities, plus 4 community Grand Openings in California.
Sales services expand to cover all of California’s Central Valley. 800+ closings in 20 communities across California and Nevada.
As home values approach new highs, our resale program kicks off and staff grows to a team of 15.
Dubai international marketing program is established for high rise sales.
Sales and Marketing Consulting services introduced, delivering full-service developing expertise, from initial analysis to closing.
“Shopping Services” launched for new home builders.
2 community Grand Openings in Nevada. 6 community Grand Openings in California.
The Advantage Group continues to lead the industry in real estate development consulting, with over $5billion in home sales and counting.

Our success rests on our foundation as a family.

Portrait of happy woman looking aside at office
Welcome on board! Group of business people sitting in a row at the table while two men handshaking
Business people in office
1000 +
Homes Sold
$ 1 billion+
in home sales

Proud to Receive Recognition from Our Industry Peers

The Mame Awards

Best Architectural Design

Grandview @ The River & The Ranch Equestrian Estate

The Mame Awards

Best Overall Advertising

Regatta @ The Rivers

The Mame Awards

Best Interior Design

Castle Oaks

The Mame Awards

Builder Marketing Director of the Year

Proud to serve our community.

Gain an advantage by partnering with new home sales experts.