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What We Do
Real Estate Sales
Market Intelligence
Real Estate Marketing
Contingent Sales Program
Who We Help
Insights
About Us
Meet the Team
Latest News
Careers
Our Resale Partners
Contact
About Us
Unparalleled expertise.
Unmatched perspective.
Proven results.
Redefining the real estate sales and marketing landscape for 30+ years
1989
Kevin Coates founds The Advantage Group, opening 4 communities in its first year.
1993
Market research services launched, providing builders with deeper insight into buyers and market trends.
1996
Reno, NV office launched, providing sales and marketing services to 3 Nevada communities, plus 4 community Grand Openings in California.
1999
Sales services expand to cover all of California’s Central Valley. 800+ closings in 20 communities across California and Nevada.
2004
As home values approach new highs, our resale program kicks off and staff grows to a team of 15.
2008
Dubai international marketing program is established for high rise sales.
2011
Sales and Marketing Consulting services introduced, delivering full-service developing expertise, from initial analysis to closing.
2014
“Shopping Services” launched for new home builders.
2019
2 community Grand Openings in Nevada. 6 community Grand Openings in California.
Today
The Advantage Group continues to lead the industry in real estate development consulting, with over $5billion in home sales and counting.
Our success rests on our foundation as a family.
1000
+
Homes Sold
$
1
billion+
in home sales
Proud to Receive Recognition from Our Industry Peers
Best Architectural Design
Grandview @ The River & The Ranch Equestrian Estate
Best Overall Advertising
Regatta @ The Rivers
Best Interior Design
Castle Oaks
Builder Marketing Director of the Year
Proud to serve our community.
Gain an
advantage
by partnering with new home sales experts.