The New Community Marketing

 

 

 

 

 

With a collaborated effort, The Advantage Group and Sally Galli Consulting, develop ideas with intent through research, collaboration, brainstorming and planning. Focusing on the initial brand concept, we create, organize, design, develop and track on-going strategies to grow the brand and attract targeted audiences while maintaining an efficient budget.

From a sound strategy to a memorable logo to an engaging website to effective print pieces to everything in between – we organize, design, and develop through a collaborative process ensuring we stay aligned with your vision, goals, and distinct brand identity.

  • BRANDING
    • BRAND STRATEGY :
      • Brand Positioning Planning & Consultation
      • Community Story & Mood Board to Support Content Strategy
    • BRAND IDENTITY :
      • Logo Design
      • Style Guide
    • COMMUNITY FLOORPLAN BROCHURE :
      • Branded design and layout featuring the floorplan/rendering collection, features, plot map
      • Add-on: Professionally drawn elements for all marketing platforms:
        • Floorplans
        • Renderings
        • Plot map
        • Printing costs provided upon determining the scope of work
    • COMMUNITY LIFESTYLE BROCHURE :
      • Branded design and professionally written copy creating a vision and telling the story of the community.
        • Add-on: Photography (as needed)
        • Printing costs provided upon determining the scope of work
    • COMMUNITY SIGN DESIGN :
      • Branded design and layout of on-site, off-site and supporting community signs
      • Fabrication/installation costs provided upon determining the scope of work
    • COMMUNITY FLYERS :
      • Branded design and professionally written copy – featured home, special financing, etc.
      • Printing costs provided upon determining the scope of work
  • INTERACTIVE
    • WEBSITE :
      • Design & Development of Mobile Responsive Website with a depth of interactive options
      • Search Engine Optimization
      • Blog Post Articles
      • Dedicated Website Hosting (speed & security)
    • LANDING PAGE :
      • Design & Development of Mobile Responsive Landing Page with interactive options
    • SOCIAL MEDIA
      • Branded Design and Initial Content with consistency across all platforms
        • Includes Facebook, Twitter, Google +, Instagram
          (other social media platform set up an management available upon request)
        • Monthly Social Media Campaigns – content posting and strategic ad campaigns focused on specific, defined objectives (based on schedule of posts and advertising budget; can vary by month)
    • EMAIL MARKETING CAMPAIGNS
      • Design & Development of Branded Email Campaigns (for client/realtor prospect list)
        • Initial Custom Campaign design, development, copywriting
        • Monthly Structured Email Campaigns
    • HIGHLY RECOMMENDED ONLINE IDENTITY ELEMENTS
      • NewHomeSource.com
      • Zillow New Homes
      • Email Campaign
      • Retargeting Campaigns
    • VIRTUAL / DIGITAL MEDIA
      • Photography of Community or Model Homes
      • Community Video – can include drone video, interviews, on-site footage, etc.
      • Virtual Model Home Tours – 6 rooms/spaces
      • On-site Interactive Digital Presentation
  • MEDIA
    • PRINT AD DESIGN / RADIO SPOT :
      • Creative design and professionally written copy; communicating and placing advertising with publication
    • PRESS RELEASES :
      • Professionally written copy; communicating with publication and/or publishing to client’s online channels
    • ADVERTISING MEDIA STRATEGY & CAMPAIGN MANAGEMENT :
      • Planning and creation of community advertising schedule and budget, tracking and assessing results, communicating and placing advertising with publications, providing recommendations and advertising opportunities as available
  • SALES CENTERS
    • SALES CENTER SPACE PLANNING & DESIGN :
      • Creative design and professionally written copy; communicating and placing advertising with publication
    • SALES CENTER DISPLAY DESIGN :
      • Creative concept, design, layout and coordination of final artwork for full color fabrication
      • Fabrication/installation costs provided upon determining the scope of work

graficzny.com.pl

graficzny.com.pl

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Let us present a customized assessment and recommendation package for your community.