The Professionals

When you work with the Advantage Group, you will have an expert team of managers and associates with extensive experience developing, preparing, marketing, and closing the homes you want to sell! We make sure our sales agents are the right fit for your properties, your community and your homebuyers.

bottombgThe Advantage Group’s comprehensive recruitment and training process ensures that our staff can handle all facets of complex real estate transactions efficiently and successfully.

  • We arm ourselves with the best industry knowledge to research, prepare, represent, and sell your homes.
  • We keep our sales team abreast of industry news and relevant market research through regular meetings and ongoing training.
  • We provide our staff with in-depth skills training on how to qualify homebuyers, conduct model demonstrations, and close out a community.

For over 25 years, the Advantage Group has served the needs of area Home Builders, banks, home buyers and sellers by providing cutting-edge marketing and strategic sales management. We realized a long time ago, however, that to successfully sell homes the industry needs informed, enthusiastic and talented individuals who take their jobs seriously. You will find just that kind of seasoned, motivated professionals when you team up with the Advantage Group!

the Management Team

Kevin Coates
President
P: (916) 348-9000 ext. 110


Kevin Coates, CEO and visionary leader of the Advantage Group, has over 25 years of experience in new home sales, marketing, and operations. Kevin’s focus on hands-on involvement and innovative marketing concepts ensures that his clients’ expectations are consistently exceeded. In addition to a strong relationship with clients, Kevin’s enthusiasm and openness to new ideas keeps his operations team inspired and focused on achieving their goals.

Margaret Olmsted
Division Sales Manager
P: (916) 969-8000


Margaret Olmsted has spent over 25 years in the sales, finance and development of real estate in multiple markets throughout the United States. Margaret’s experience in construction financing, project development, sales and marketing management, and strategic planning for companies both large and small, has resulted in a thorough understanding of all aspects of the real estate industry. After many years of collaborating with the Advantage Group, in 2007 she officially joined our ranks as a Sales and Marketing manager working with builders and banks in several California markets.

Karen Jimenez
Operations Manager
P: (916) 348-9000 ext. 118


Karen Jimenez joined the Advantage Group as Director of Sales Operations after almost 12 years working directly for one of the region’s most successful homebuilders. Her range of experience includes warranty management, construction operations, customer relations, design center operations and sales and marketing. Understanding the homebuilder’s perspective, she can better serve the needs and objectives of our clients.

Ryan Coates
Builder Relations
P: (916) 348-9000 ext. 105


Ryan Coates, joined the Advantage Group as an agent in 2013 after obtaining a BA in Business Finance from CSUS. He later went on to obtain his CA and NV broker’s licenses. Ryan’s diverse knowledge of the new home market and sales management support experience coupled with his excellent interpersonal skills ensure his clients maximum results.  Ryan is also heavily involved in business development and is not afraid to think outside the box.  Ryan’s expertise and enthusiasm have made him a true asset to our team.

Christopher Coates
Market Research
P: (916) 348-9000 ext. 102

Christopher Coates takes a pure grassroots approach to collection and analyzing research for The Advantage Group’s Market Intelligence services. Working closely with sales and management teams, he provides the necessary information pertaining to market related activity in the geographical sales areas. With an extensive and successful background in customer relations and service, Chris has proven to be an invaluable asset to the team and our clients.

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Lynelle Coates
Office Manager
P: (916) 348-9000 ext. 100


Lynelle Coates, Office Manager at the Advantage Group, is the person that keeps our office running smoothly and efficiently. Her strong background in customer service has proven tremendously valuable in her daily communications with a variety of vendors, clients and employees. Lynelle is valued by the entire TAG team for her great people skills and practical perspective.