When you work with the Advantage Group, you will have an expert team of managers and associates with extensive experience developing, preparing, marketing, and closing the homes you want to sell! We make sure our sales agents are the right fit for your properties, your community and your homebuyers.
The Advantage Group’s comprehensive recruitment and training process ensures that our staff can handle all facets of complex real estate transactions efficiently and successfully.
- We arm ourselves with the best industry knowledge to research, prepare, represent, and sell your homes.
- We keep our sales team abreast of industry news and relevant market research through regular meetings and ongoing training.
- We provide our staff with in-depth skills training on how to qualify homebuyers, conduct model demonstrations, and close out a community.
For over 25 years, the Advantage Group has served the needs of area Home Builders, banks, home buyers and sellers by providing cutting-edge marketing and strategic sales management. We realized a long time ago, however, that to successfully sell homes the industry needs informed, enthusiastic and talented individuals who take their jobs seriously. You will find just that kind of seasoned, motivated professionals when you team up with the Advantage Group!
the Management Team
P: (916) 348-9000 ext. 110
Kevin Coates, CEO and visionary leader of the Advantage Group, has over 25 years of experience in new home sales, marketing, and operations. Kevin’s focus on hands-on involvement and innovative marketing concepts ensures that his clients’ expectations are consistently exceeded. In addition to a strong relationship with clients, Kevin’s enthusiasm and openness to new ideas keeps his operations team inspired and focused on achieving their goals.
P: (916) 348-9000 ext. 109
Bonnie Hannah has been working in the real estate industry for nearly 30 years, specializing in transaction coordination and escrow management. She has overseen the closing process of thousands of home sales in her long career. Bonnie’s efficiency, reliability, and extensive knowledge of the real estate industry are valued by our entire team.
P: (916) 348-9000 ext. 118
Karen Jimenez joined the Advantage Group as Director of Sales Operations after almost 12 years working directly for one of the region’s most successful homebuilders. Her range of experience includes warranty management, construction operations, customer relations, design center operations and sales and marketing. An important aspect of Karen’s role at the Advantage Group is to direct and coach the homebuilder/client sales teams. Karen appreciates the many years of diverse experience she has had learning residential home building from the homebuilder’s perspective so that she can better serve the needs and objectives of clients.
Division Sales Manager
P: (916) 348-9000 ext. 111
Kerrie Miller, in her role as Sales and Marketing Manager, provides a wide variety of services to our builder clients. In addition to managing onsite sales staff for our builder clients’ communities, she also coordinates marketing materials, provides market research, and oversees sales performance, closings and the overall management of the sales program. With decades of experience in new home sales, Kerrie’s insights and fresh perspectives have made her a great asset to the Advantage Group.
P: (916) 348-9000 ext. 100
Lynelle Coates, Office Manager at the Advantage Group, is the person that keeps our office running smoothly and efficiently. Her strong background in customer service has proven tremendously valuable in her daily communications with a variety of vendors, clients and employees. Lynelle is valued by the entire TAG team for her great people skills and practical perspective.
Division Sales Manager
P: (916) 969-8000
Margaret Olmsted has spent over 25 years in the sales, finance and development of real estate in multiple markets throughout the United States. Margaret’s experience in construction financing, project development, sales and marketing management, and strategic planning for companies both large and small, has resulted in a thorough understanding of all aspects of the real estate industry. After many years of collaborating with the Advantage Group, in 2007 she officially joined our ranks as a Sales and Marketing manager working with builders and banks in several California markets.
Division Sales Manager
P: (916) 348-9000 ext. 106
Ron Mancuso, Vice President of Sales and Marketing, entered into the real estate industry in 1989 with Rookie of the Year honors from the Building Industry Association and has long been a pillar in the real estate community. Ron has utilized his practical experience as a foundation for effectively managing many new home communities’ sales and marketing campaigns and has directed and trained the sales staff with great success. Ron’s creative approach and realistic perspective have made him invaluable to our team.
P: (916) 348-9000 ext. 105
Ryan Coates, the Advantage Group’s Market Research Coordinator, possesses a diverse knowledge of real estate market trends. Having received a BA in Business Finance from CSUS, in addition to experience working in the wealth management industry, Ryan currently specializes in new home community market research and sales. Ryan’s expertise and enthusiasm have made him an integral part of our team.