The News

Homebuilders Confidence Increases as Demand Rises
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Good news for homebuilders throughout the country, the demand for newly-built single-family homes rose three points to 71 in October.  One of the biggest contributors to the increase in demand is low mortgage rates. A recent article from the National Association of Home Builders states: “The second half of 2019 has seen steady gains in single-family construction,…

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The Ideal Millennial Home
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Surprisingly, or not, millennials prefer a different home layout than other generations. Millennials are more inclined to want features such as two-story homes, open layouts, and a greater number of bedrooms and bathrooms than other generations, according to data from NAHB’s “What Home Buyers Really Want” report. According to a recent article from the National Association…

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Affordable Housing Coming To Sacramento
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Believe it or not, affordable housing is on its way to Sacramento. California Governor, Gavin Newsome, is putting his January initiative into action and is bringing affordable housing into Sacramento. The goal is to increase housing opportunities for those that make 40%, 60%, or 80% of the area median income. According to The Sacramento Bee…

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Sonoma County Housing Pricing Increases
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The fires in October 2017 in Sonoma County have many residents that were affected re-evaluating their housing situation.  Instead of rebuilding homes that were lost in the fire, many are opting to buy a pre-existing home. This wave of buyers is driving up the costs of single-family homes and putting pressure on an already dwindled…

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Are Rate Cuts Coming?
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Good news for homebuyers. The Federal Reserve is going to be dropping rates once again. Federal Reserve Chair, Jerome Powell, stated that the Fed would act “as appropriate” in order to maintain the current economic expansion. As we near 2020, it is predicted the Fed will continue dropping rates to keep up with the longest economic…

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Home Buying in a Digital Age
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Anything and everything is available online. Consumers are shopping for everything from music to razors to clothes, and it should come as no surprise that real estate is not any different. Most consumers have been searching neighborhoods and homes long before they even contacts with a real estate agent. In a recent article from NAR.com…

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What the Millennial Home Buyer Wants
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Millennials are entering the housing market full force, and they know what they want. And DON’T want. Not surprisingly, the wants of a Millennial differ from Baby Boomers and Gen Xers. A recent article from NAHBnow.com put together a list of the top 10 features millennials want in their home compared to other generations. No. 1 on…

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Expert Predictions for the Second Half of 2019
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The first half of 2019 saw the housing market (finally) start to shift away from being a seller’s market. While sellers are still holding a lot of sway, buyers are seeing prices drop and negotiating power rise. This is great news for first-time homebuyers, most of whom are millennials. Right now is a very good…

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Realogy Teams Up With Amazon to Simplify Home Buying Process
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The largest real estate company in the United States has teamed up with Amazon to create Turnkey, a new homebuying program that simplifies the process of finding and settling into a new home. Realogy is trusted and known for their brands Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International…

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How Google is Changing Downtown San Jose
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It’s been no secret that tech giant, Google, has been buying up land in the San Jose area. Google has been planning on revamping the downtown train station and what, for years, has largely been an industrial area into a densely packed extension of downtown San Jose. The Mercury News recently published an article detailing…

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Housing rates in July
A Look at the Housing Market Halfway Through 2019
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Wow. Believe it or not, we are more than halfway done with 2019. With the slow start to the year, it seemed as though the housing market was not only going to slow down but could be in a turn for many in the housing industry to start panicking. With mortgage rates dropping, many people…

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Housing rates in July
Is a Rate Cut Coming?
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Could a summer rate cut be on it’s way? Believe it or not, June is over and July is already here. And it just might be the perfect time to lock in that rate. In a recent article from HousingWire.com, it states that traders in futures markets have signaled a 22.5% probability of a rate…

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