Whatever potential home buyers are focused on when they shop for homes online – location, square footage, design features – there is one thing they all have in common: they want to see pictures! Now that nearly half of all real estate transactions start online, quality pictures are more important than ever before.
Thankfully for all of us novice photographers, you don’t have to be an expert (or own a lot of fancy camera equipment) to take great pictures for your real estate listings. Here are some tips for how to get the best pictures possible with any camera:
1) Keep it clean
When a potential buyer is looking at pictures of your listing, you want them to see the home, not the pile of junk mail sitting on the counter or dirty dishes in the kitchen sink. Clutter makes rooms look smaller, so clear it out of the way before you take pictures. You may also want to consider rearranging furniture if doing so will provide a more unobstructed, clean view of a room. Eliminating distractions makes it easier for the viewer to see the potential for a home to be their own, instead of simply seeing it as a place where someone else lives.
2) Quantity AND Quality
For most home buyers, the more pictures they can see of a home the better. But even an abundance of pictures will have little positive effect if the pictures are of poor quality. Remember to keep the focus on the most interesting part of the room. Is the ceiling distinctive? If so, then by all means include it in the shot. But if not, don’t fill a large part of the picture with what is essentially uninteresting blank space. Take pictures at different angles, including below or above eye level. For instance, taking an exterior picture below average eye level can fill more of the frame with the home and less with the sky or surrounding distractions that viewers will be less interested in.
3) Do a disappearing act
Handsome though you may be, the home buyer is not interested in purchasing their very own real estate agent, so leave yourself out of the picture! An agent can sometimes show up in a picture inadvertently – as in the case of the tricky bathroom mirror photo. Make sure to angle yourself in such a way that you don’t show up in the mirror’s reflection (especially if you are using a flash!)
Applying these simple tips from the experts can make a world of difference in the quality of your real estate pictures. Remember, a picture can be worth a thousand words, so let your camera do the talking!
Photo Credit: brtsergio