When you work with the Advantage Group, you will have an expert team of managers and associates with extensive experience developing, preparing, marketing, and closing the homes you want to sell! We make sure our sales agents are the right fit for your properties, your community and your homebuyers.
The Advantage Group’s comprehensive recruitment and training process ensures that our staff can handle all facets of complex real estate transactions efficiently and successfully.
- We arm ourselves with the best industry knowledge to research, prepare, represent, and sell your homes.
- We keep our sales team abreast of industry news and relevant market research through regular meetings and ongoing training.
- We provide our staff with in-depth skills training on how to qualify homebuyers, conduct model demonstrations, and close out a community.
For over 25 years, the Advantage Group has served the needs of area Home Builders, banks, home buyers and sellers by providing cutting-edge marketing and strategic sales management. We realized a long time ago, however, that to successfully sell homes the industry needs informed, enthusiastic and talented individuals who take their jobs seriously.
You will find just that kind of seasoned, motivated professionals when you team up with the Advantage Group!
P: (916) 348-9000 ext. 110
Kevin Coates, CEO and visionary leader of the Advantage Group, has over 25 years of experience in new home sales, marketing, and operations. Kevin’s focus on hands-on involvement and innovative marketing concepts ensures that his clients’ expectations are consistently exceeded. In addition to a strong relationship with clients, Kevin’s enthusiasm and openness to new ideas keeps his operations team inspired and focused on achieving their goals.
Marketing & Social Media Director
P: (916) 348-9000 ext. 128
Annie Oehler, the Advantage Group’s Marketing and Social Media Director, takes the lead in keeping our company connected to the community. Annie is a regular contributor to the Advantage Group’s official blog, focusing her writing on topics that appeal to readers in every stage of the home buying and building process. With over 10 years of experience working in the housing industry, Annie has a trained eye for spotting new developments and market trends and she is ever eager to share what she learns.
Christy Hastings, Realtor® and newly appointed Builder Relations Manager, has in her 10 years working in the housing industry closed an estimated $150 million in residential real estate transactions in Sacramento, Placer and Yolo counties. Christy is a results-driven individual that focuses on attaining the client’s goals. She brings knowledge and expertise to each relationship with her clients and prides herself on open and straightforward communication. She considers her clients’ happiness and comfort as her number one priority.
Community Sales Manager – Royal Woods/Walnut Grove
P: (559) 977-2003
Crystal Rivera has worked in real estate since 2008. She started off her career working with investment properties and later transitioned into new home sales. She is presently serving as Community Sales Manager at the Royal Woods and Walnut Grove communities in Sanger.
Community Sales Manager
P: (916) 952-5553
Cynthia Carbary has worked in the real estate industry since 1980, selling more than 1,500 new homes. Cynthia credits her love for working with families as her main motivation for staying in new home sales for over 30 years. Cynthia has recently been putting her extensive experience in new home sales to good use as a Community Sales Manager.
Community Sales Manager – Blossom Valley
P: (209) 385-0300
Debbie German has worked in real estate for over 20 years, with extensive experience in home valuation, resale home sales, and new home sales. She has been the recipient of several awards for her outstanding work, including Contra Costa Times Salesperson of the Year and several BIA awards. Debbie currently holds the position of Community Sales Manager at the Blossom Valley new home community in Atwater.
Community Sales Manager – Gateway
P: (916) 420-0800
Debbie Goots has been working in the real estate industry for over 20 years. During her long career, she has worked exclusively in new homes sales and has sold over 1,400 homes in the Bay Area and Sacramento. Because of her outstanding customer service, Debbie received the Eliant Homebuyers’ Choice Award two years in a row, along with various other sales awards throughout her career. She currently serves as Community Sales Manager at the Gateway community in Lincoln.
P: (916) 348-9000 x118
Karen Jimenez joined the Advantage Group as Director of Sales Operations after almost 12 years working directly for one of the region’s most successful homebuilders. Her range of experience includes warranty management, construction operations, customer relations, design center operations and sales and marketing. An important aspect of Karen’s role at the Advantage Group is to direct and coach the homebuilder/client sales teams. Karen appreciates the many years of diverse experience she has had learning residential home building from the homebuilder’s perspective so that she can better serve the needs and objectives of clients.
P: (916) 335-3673
Kathy Ford, Realtor®, over the last two decades has established herself as a mainstay in the real estate industry. In addition to home sales, Kathy also spent 3 years as a writer reporting on new home communities for “Home Buyers Guide” magazine in San Jose and Sacramento. Her wealth of knowledge on the home purchasing and selling process, coupled with her warm personality and genuine interest in others has endeared Kathy to her clients’ hearts.
Sales & Marketing Manager
P: (916) 348-9000 x111
Kerrie Miller, in her role as Sales and Marketing Manager, provides a wide variety of services to our builder clients. In addition to managing onsite sales staff for our builder clients’ communities, she also coordinates marketing materials, provides market research, and oversees sales performance, closings and the overall management of the sales program. With decades of experience in new home sales, Kerrie’s insights and fresh perspectives have made her a great asset to the Advantage Group.
P: (916) 348-9000 x100
Lynelle Coates, Office Manager at the Advantage Group, is the person that keeps our office running smoothly and efficiently. Her strong background in customer service has proven tremendously valuable in her daily communications with a variety of vendors, clients and employees. Lynelle is valued by the entire TAG team for her great people skills and practical perspective.
Sales & Marketing Manager
P: (916) 969-8000
Margaret Olmsted has spent over 25 years in the sales, finance and development of real estate in multiple markets throughout the United States. Margaret’s experience in construction financing, project development, sales and marketing management, and strategic planning for companies both large and small, has resulted in a thorough understanding of all aspects of the real estate industry. After many years of collaborating with the Advantage Group, in 2007 she officially joined our ranks as a Sales and Marketing manager working with builders and banks in several California markets.
Vice President of Sales and Marketing
P: (916) 348-9000 ext. 106
Ron Mancuso, Vice President of Sales and Marketing, entered into the real estate industry in 1989 with Rookie of the Year honors from the Building Industry Association and has long been a pillar in the real estate community. Ron has utilized his practical experience as a foundation for effectively managing many new home communities’ sales and marketing campaigns and has directed and trained the sales staff with great success. Ron’s creative approach and realistic perspective have made him invaluable to our team.
Community Sales Manager
P: (916) 719-3525
Ruby Alby-Coles has worked in the real estate industry for over 30 years, selling more than 1,500 homes. Ruby specializes in new home sales and most recently filled the role of Community Sales Manager at the Serramonte community in Carmichael. Ruby’s optimistic and enthusiastic personality always brings out the best in her clients and associates alike.
P: (916) 792-8772
Ryan Coates became a licensed real estate agent in 2012. Having received a BA in Business Finance from CSUS, in addition to experience working in the wealth management industry, Ryan has come to the real estate business with both expertise and enthusiasm. Ryan currently specializes in residential real estate with continuing education in land acquisition and community development.
Sharon (Sherry) Prater
Broker-Associate (License #00599600)
P: (530) 519-2636
Sharon (Sherry) Prater, Broker-Associate, began her real estate career in 1977 and has worked in both New Home Sales and Resale. Diversified geographically, her business has included areas of Sacramento, Chico, Paradise, Orland, Yuba City and El Dorado Hills. Her clear vision and commitment to details prove Sherry to be an invaluable source of knowledge to her clients.
Community Sales Manager – Tesori at Salinas
P: (888) 417-6267
Sofia Sandoval has worked in real estate since 1993. In that time she has sold over 2,500 homes. The majority of Sofia’s career in real estate has centered on new home sales. She appreciates the exciting challenges of new home sales and is presently putting her experience to use as Community Sales Manager at the Tesori community in Salinas.
Tracy Young, Realtor®, began her real estate career in 2004 as a new home sales agent. Tracy puts an emphasis on continuing education in the real estate industry and has extensive training in sales and marketing, customer relations, escrow process, mortgage process, land acquisition, land development, purchasing and construction. This education and experience, coupled with her perceptive and service-oriented personality, gives Tracy’s clients confidence as they go through the buying and selling process.
Community Sales Manager – Gardenstone at Merced
P: (888) 396-0158
Valerie Palafax is a certified New Home Specialist, SFR Specialist, and REO Specialist. She has received several awards over the course of her career for excellence in both resale and new home sales. She currently serves as Community Sales Manager at the Gardenstone new community in Merced.