As a home builder, you have a clear vision of what you do, how you do it and how you will measure your success. However, defining a strategic path for one of your most important assets can be overlooked. Your sales team needs strong leadership, structure and organization to achieve success.
In today’s competitive selling environment, your selling processes will set the foundation for your company. The Advantage Group will help you implement proven practices and procedures to identify a strong course of action and increase productivity.
Sales Strategy for Success
The Advantage Group develops flexible builder sales programs based on current market trends, consumer demographics, competition, market segments, evaluation of possible future market conditions, and company goals.
Regardless of the size of your company, a good strategic sales plan identifies:
- Your potential buyers
- What product we will sell them
- Your competitive advantages
The TAG market research team is hard at work gathering the most current and up-to-date data. Our agents stay in constant contact with other local builders – comparing product, price point and sales absorption rate. This crucial data lets us help our builders stay ahead of the competition and on top of the sales charts.
Tracking sales trends not only helps you to know where you’ve been, but helps direct you to where you want to go. At TAG, we track and study sales trends and analyze markets to give you a better vision of the future. Capturing this information will enable you to develop a competitive product for emerging markets.
Furthermore, the Advantage Group sales people are highly knowledgeable and trained to quickly become familiar with their communities and the home buying public. We keep a constant watch on the demographics and any market changes that may take place over the various phases of community development.
Consulting Solutions for Success
Defining Your Product Line. Whether your target market is first-time buyers, move-up buyers or empty nesters looking for a smaller home with more amenities, the experienced staff at TAG can help you develop and create the right home designs, amenity package and option selections to suit your market and help increase your revenue.
Researching Your Market. TAG salespeople know that meeting market need is critical for success. We conduct market research and feasibility studies for each builder client to help provide the appropriate product mix for the target market in each community. Our research will also help you determine the price point at which you need to offer your product in order to achieve consistent, competitive sales.
Merchandising to Sell. Effectively displaying your homes to get attention from your target market is key in selling homes. We use our market studies and competitive report data to assist our builder clients in selecting and displaying amenities that will reach their target market. TAG can also help you choose the most effective presentation for your community, model homes, signs, marketing material and sales office.
Sales Management Support
Our escrow department works with the builder, sales staff, and title company, closely following the sales process from reservation to close of escrow. We provide our builder clients with weekly sales tracking reports so they have up-to-date information on the sales progress of each community. Our escrow coordinator works with the sales staff to ensure that all contract documents are received, completed and absent of any deficiencies.