Builder Market Intelligence

Over 25 years of real estate sales and marketing experience working with over 20 Builders in over 100 new home communities equips the Advantage Group with the expertise to provide the most relevant and current Builder Market Intelligence research information. Our well-informed Builder client can maximize “bottom line” results and remain competitive in this ever-changing real estate market. Sited below are descriptions of a few of our specialty reports.

 

 

 

COMPETITIVE MARKET ANALYSIS

Competition Comparisons for:

  • Pricing and pricing per square footage
  • Standard features, options, and upgrades
  • Sales per Community and absorption rates
  • Sales incentives, special taxes, HOA fees, “Broker Co-Op” percentages
  • Elevation and floor plan drawings (photos, if available)
  • Resale statistics (if applicable)

Recommendations:

  • Pricing (based on market conditions, product/sales absorption rates)
  • Premium pricing
  • Sales incentive strategies

Summary:

  • Synopsis of key competition topics (Advantages/Disadvantages)
  • Executive Report

Once the community is actively selling, an ongoing Competitive Market Update report is available to analyze your current position in the market place. This market research tool is designed to enhance awareness for both Builder and sales staff to maintain a competitive advantage.

BUYER SURVEY

  • Customized questionnaire, on-site survey administration, written summary, target market analysis

Periodic Buyer Surveys are useful to assure that advertising and product are in line with target market.

FEASIBILITY STUDY

Comparison Research and Assessment for:

  • Site and area information with maps
  • Proposed future development
  • Building permits and fees, setback and coverage requirements
  • Demographics, area school information and ratings, employment statistics, job growth potential

Includes Competitive Market Analysis
Includes Land Development Study

LAND DEVELOPMENT STUDY

Research Data and Recommendations:

  • Product density
  • Plan mix of existing builder product
  • Regional sales by price range
  • Projected sales absorption rates

Includes Competitive Market Analysis

PRODUCT RECOMMENDATION REPORT

Recommendations and Assessment for:

  • Floor plans design and use
  • Product mix
  • Model complex and sales office

Includes Competitive Market Analysis

PRICING RECOMMENDATION REPORT

Recommendations and Assessment for:

  • Pricing (based on market conditions, product and sales absorption rates)
  • Lot/location, pricing and incentive strategy

Includes Land Development Study