Welcome to The Advantage Group website!

The Advantage Group (TAG) is a real estate sales and marketing company offering dynamic solutions for new home builders, new and resale home buyers, sellers and banks asset managers in the Sacramento, Northern California and Central Valley regions. For over two decades TAG has built a sterling reputation as the expert in marketing, sales management, real estate sales strategy and target market analysis. It is this experience which makes TAG the premier sales and marketing partner to builders and financial institutions.

  • We provide our builder clients with sales and marketing management, site analysis and product development assistance. TAG offers builder services that include “real time” market research data and a cohesive team of professional sales managers and associates. We have closed over 11,000 new homes by furnishing builder clients with the highest quality sales agents and sales management in the real estate industry.
  • We specialize in providing an array of bank/asset management services to our financial institution clients. TAG agents are knowledgeable about the broad range of issues relevant to managing REO and foreclosed properties. We work with clients through the entire REO process, from the initial inspection to preparing and marketing the property through to closing the sale of the home.
Featured
Blog Post – Taking Pictures

Blog Post - Taking Pictures

Now that nearly half of all real estate transactions start online, quality pictures are more important than ever before...

Read More

Blog Post – Closing Costs 101

Blog Post - Closing Costs 101

Armed with a little knowledge, even the most inexperienced buyers can feel prepared for this step and equipped to negotiate for fair closing cost expenses.

Read More

Livable Design Documentary

Last month on the blog, we talked about the increasing demand for home design that...

Read More