Who is the Advantage Group?

The Advantage Group is an award winning real estate sales and marketing company offering dynamic solutions for Home Builders throughout the Greater Sacramento, Northern California and Central Valley regions. For over two decades, the Advantage Group has built a sterling reputation as the expert in marketing, sales management, real estate sales strategy and target market analysis. It is this experience which makes the Advantage Group the premier sales and marketing partner for Home Builders. The Advantage Group teams with Home Builders to provide:

  • EXPERIENCE:  Over 25 years of hands-on experience working with more than 20 Builders in over 100 new home communities in the states of California and Nevada;
  • RESULTS:  Strategic sales and marketing management, relevant market research, product development and model merchandising consultation resulting in almost 4 billion dollars in sales of more than 12,000 units;
  • ACCOUNTABILITY:  Builders can count on our team of highly motivated professionals to effectively track and manage transactions from reservation to close of escrow with timely communication throughout the process.

Sales Strategy for Success

The Advantage Group develops customized Home Builder sales and marketing programs based on current market trends, consumer demographics, competition analysis, market forecast conditions and the Builder’s objectives.

Regardless of the size of your company, a good strategic sales plan identifies:

  • Your potential buyers
  • Your product mix
  • Your competitive advantages

Our market intelligence research team gathers the most current data in the area markets served, comparing product, price, position, and sales absorption rate. This crucial information lets us help our Home Builder client stay ahead of the competition and on top of the sales charts.

Tracking sales trends not only helps you know where you’ve been but helps direct you to where you want to go. At the Advantage Group we track and study sales trends and analyze markets to give you a better vision of the future. Capturing this information will enable you to develop a competitive product for emerging trends.

Furthermore, the Advantage Group’s new home sales staff are highly knowledgeable and trained to quickly become familiar with their communities and the home buying public. We keep a constant watch on any market changes that may take place over the various phases of community development.

Consulting Solutions for Success

Defining Your Product Line. Whether your target market is first-time buyers, move-up buyers, millenials, boomers, or empty-nesters looking for a smaller home with more amenities, the experienced staff at the Advantage Group can help you develop the right home designs, amenity package, and/or option selections to suit your market and help increase your revenue.

Researching Your Market. The Advantage Group’s new home sales staff know that meeting market need is critical for success. We conduct market intelligence research and feasibility studies for our Builder client to help provide the appropriate product mix for the target market in each community. Our research will also help you determine the price point at which you need to offer your product in order to achieve consistent, competitive sales.

Merchandising to Sell. Effectively displaying your homes to get attention from your target market is essential in selling homes. We use our market studies and competitive report data to assist our Builder client in selecting and displaying amenities that will reach their target market. The Advantage Group provides recommendations on how to most effectively present your community, model homes, signs, marketing material and sales office.

Sales Management Support

Our escrow coordinator works with the Builder, sales staff, lender and title company, closely following the sales process from reservation to close of escrow. We provide our Builder client with weekly sales tracking reports so they have up-to-date information on the sales progress of each community. Our escrow coordinator works with the sales staff to ensure that all contract documents are received, completed and absent of any deficiencies.


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