Friday, February 3rd, 2012

TAKING QUALITY REAL ESTATE PICTURES

Whatever potential home buyers are focused on when they shop for homes online – location, square footage, design features – there is one thing they all have in common: they want to see pictures! Now that nearly half of all real estate transactions start online, quality pictures are more important than ever before.

Thankfully for all of us novice photographers, you don’t have to be an expert (or own a lot of fancy camera equipment) to take great pictures for your real estate listings. Here are some tips for how to get the best pictures possible with any camera:

1) Keep it clean

When a potential buyer is looking at pictures of your listing, you want them to see the home, not the pile of junk mail sitting on the counter or dirty dishes in the kitchen sink. Clutter makes rooms look smaller, so clear it out of the way before you take pictures. You may also want to consider rearranging furniture if doing so will provide a more unobstructed, clean view of a room. Eliminating distractions makes it easier for the viewer to see the potential for a home to be their own, instead of simply seeing it as a place where someone else lives.

2) Quantity AND Quality

For most home buyers, the more pictures they can see of a home the better. But even an abundance of pictures will have little positive effect if the pictures are of poor quality. Remember to keep the focus on the most interesting part of the room. Is the ceiling distinctive? If so, then by all means include it in the shot. But if not, don’t fill a large part of the picture with what is essentially uninteresting blank space. Take pictures at different angles, including below or above eye level. For instance, taking an exterior picture below average eye level can fill more of the frame with the home and less with the sky or surrounding distractions that viewers will be less interested in.

3) Do a disappearing act

Handsome though you may be, the home buyer is not interested in purchasing their very own real estate agent, so leave yourself out of the picture! An agent can sometimes show up in a picture inadvertently – as in the case of the tricky bathroom mirror photo. Make sure to angle yourself in such a way that you don’t show up in the mirror’s reflection (especially if you are using a flash!)

Applying these simple tips from the experts can make a world of difference in the quality of your real estate pictures. Remember, a picture can be worth a thousand words, so let your camera do the talking!

Tuesday, January 17th, 2012

Closing Costs 101

It’s undeniable that the most exciting moments in our lives usually come along with some anxiety – weddings, the birth of children, starting a new career…and buying a home. As overjoyed as they might be when their purchase offer is accepted, it seems like prospective home buyers hardly have a moment to celebrate before new concerns bring them back to reality.

One of these concerns is the oft-dreaded closing costs. Closing costs – the fees your lender charges at the finalization of your home purchase – are regarded by most as a necessary evil. But armed with a little knowledge, even the most inexperienced buyers can feel prepared for this step and equipped to negotiate for fair closing cost expenses.

Here are some guidelines for home buyers in every step of the process:

PRIOR TO CONTRACT

If you are concerned that coming up with enough cash for both your down payment and closing costs will be more than you can handle, consider requesting the home seller to pay a percentage of your closing costs as a contingency in your purchase contract. Many sellers anticipate covering a portion of the closing costs in a real estate transaction and factor this into their asking price accordingly. What percentage of closing costs will be seller-paid depends both on the seller’s preference and on the type of loan you are using, so be sure to talk this option over with your real estate agent.

Additionally, some lenders will pay all or a portion of your closing costs in exchange for your acceptance of a higher interest rate on your loan. Be sure to calculate the long-term cost of this option to determine if it is a good choice for you.

IN CONTRACT

Your lender is obligated to provide you a Good Faith Estimate (GFE) within 3 days of your loan application. Because real estate purchases often come with a mountain of paperwork, it can be tempting to avoid a careful examination of items like the GFE. But this is one document you want to scrutinize carefully! Non-recurring fees, such as application fees and settlement costs, can be negotiated with your lender. So shop around and see how your lender’s fees compare with standard fees from other lenders. Don’t be afraid to ask for a lower price for these items and for an explanation of charges you don’t understand.

JUST PRIOR TO CLOSING

Request your lender to provide you the HUD-1 Settlement Statement and then compare the fees listed on that document to the fees listed on your Good Faith Estimate. If there are discrepancies, ask you lender for an explanation.

Being as proactive as possible in the home buying process is always to your advantage, so be diligent about researching and negotiating closing costs. And then get back to celebrating!

Monday, August 8th, 2011

Livable Design Documentary highlights the practical value of functional design

Last month on the blog, we talked about the increasing demand for home design that is accessible for everyone. Livable Design recently produced an excellent 4 minute documentary – Ken’s Story – that puts a very personal face on the need for more accommodating home design. You can watch the inspiring story by clicking on this link.

What features of Livable Design would you most like to enjoy in your home? Feel free to share your thoughts in the comments section.

Thursday, August 4th, 2011

Price Reduction at East 34th Street!

Prices have been reduced at the East 34th Street community! It is now more affordable than ever to own your own home in East Sacramento! Prices now range from $139,990 – $209,990 for these 2 and 3 bedroom homes. Take a closer look at these adorable homes (including pictures and a virtual tour) at our official East 34th Street page.

Friday, July 15th, 2011

Options for Homeowners of All Ages

Recently, the Sacramento Bee featured an article about the increase in senior co-housing in and around the Sacramento Area. Co-housing communities allow seniors to own their own homes but share common areas with their neighbors.

What’s behind the increased interest in senior co-housing? Simply put, older adults are looking to take control of their own housing situation. While acknowledging their changing needs, they also want to retain their freedom and independence. This is just one more reason why the work that Livable Design by Eskaton is doing is so valuable to today’s homebuyers.

The Livable Design program provides home builders the opportunity to offer homes that have the flexibility and adaptability buyers are looking for, without having to compromise on aesthetic appeal. And the benefits are enjoyed not only by older adults but individuals of any age who want a home that can adapt with them as changes occur in their lives. Design elements like wider doorways and hallways and step-less entryways make life easier for both older adults and families with young children or members with special needs.

Clearly, as homebuyers of all ages continue to play a more active role in choosing accommodations that fit their needs, programs like Livable Design will increase in relevance. Are home builders in your community using this valuable tool?

Visit Livable Design’s website to find out more about their unique vision: http://livabledesign.com/

Monday, July 11th, 2011

Come tour East 34th Street in East Sacramento

This Wednesday, July 13th, from 11:00 a.m. to 3:00 p.m., The Advantage Group is hosting a Broker Luncheon at our East 34th Street community in East Sacramento! Please join us for lunch and a tour of this wonderful community. If you would like to join us, please e-mail Teri Mullane at terimullane@taghomes.com to RSVP.

East 34th Street is located at 3434 Trio Lane (at 34th St) in Sacramento. For more information on this community, including pricing, pictures and video, please visit our official page for East 34th Street: http://www.taghomes.com/e34th

Tuesday, June 14th, 2011

The mystery of the brown M&Ms…and other things you need to know about a home purchase contract

During the 1980s a famous rock band had an unusual request as part of their performance agreement. Their contract stipulated that prior to each live performance, the band must be provided a bowl of M&M candies in the backstage area but that all brown M&Ms would have to be removed from the bowl. If even one solitary brown M&M was found in the bowl, it gave the band legal ground to cancel their performance, even at the very last minute. When this strange request became public knowledge, the story became a symbol of the ridiculous nature of the so-called rock and roll lifestyle. But the truth is there may have been more to the story.

This band’s performance contract was a massive document, filled with specifications about how equipment would be handled, how the stage would be set up, even how much voltage would be required for their amplification systems. If aspects of this contract were ignored, the band and audience’s personal safety could be at risk. When the band arrived at a venue prior to their performance, how could they be sure that these important requests in their contract had been carried out? By looking at that bowl of M&Ms. If there were brown M&Ms in the bowl, then chances were that other, potentially much more important aspects of their contract were being ignored. It was a red flag, or in this case, a brown flag.

When preparing to purchase a home, completing and understanding the terms of the contract may seem daunting. Homebuyers often have some trepidation that they will miss important details that may cost them more in the end than they bargained for. So what are some helpful tips for homebuyers who are ready to start the contract process?

Know who pays for what. It’s important to know who has the responsibility to pay for such items as Escrow Fees, Document Recording Charges, Home Warranty, HOA Transfer Fees and many other types of items. Whether these items are the responsibility of the Buyer, the Seller, or shared between both is something that changes from county to county. Your Real Estate Agent can aid you in finding out what the standards are for these types of items in the county in which you are looking to purchase a home. Once you are familiar with these details you will be equipped with the knowledge you need to…

Negotiate, Negotiate, Negotiate. While it is natural for a Homebuyer to be concerned first and foremost with the sales price of the home they want to buy, there are many other aspects of a real estate purchase contract that need to be considered. You may like the price of the home, but if you are also paying for much of the inspections, recording fees and transfer taxes, does the bottom line price still meet your expectations? Many of these associated fees can and should be negotiated between the Buyer and Seller. Once again, working with a knowledgeable Real Estate Agent is invaluable in the negotiating process.

Be aware of contingency timelines. A contingency is a contract provision that allows for the cancelling of the purchase agreement should certain conditions not be met. Contingencies are a protection for both the Buyer and the Seller and are an important part of contract negotiations. It should be noted, though, that these conditions often come with a time frame attached to them. To protect your earnest money deposit and keep your purchase agreement valid, always be aware of the deadlines for fulfilling contingencies.

You may not have to go to the lengths that the members of the rock band mentioned at the outset did to ensure that your Real Estate contract meets your expectations. But you also don’t have to rely on luck when you are ready to buy a home. Armed with a little knowledge, you can be confident that the process of completing your home purchase contract will meet with success!

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Wednesday, May 18th, 2011

Now is the time!

A message from Kevin Coates, President of The Advantage Group:

The news is in for Sacramento area renters – rental prices are on the rise! In fact, rents are rising at their fastest pace in years. Increasing demand and lack of new rental supply will continue to boost rents for the next few years.
With home prices at all-time lows and rental costs escalating, this may just be a perfect opportunity for some to look into the possibility of purchasing a home. Mortgage rates continue to be favorable and in many cases your mortgage payments may be lower than your rent.
Realtor.com is one resource that can help you compare the costs of renting vs. buying a home. Click here to access the calculator.
If you have interest in owning your own home, why not take a look at real estate in your area and talk with your bank about financing opportunities? Now may be the time for you to own your own home!
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Categories : Featured Posts
Friday, April 8th, 2011

A Solution for Homebuyers

A message from Kevin Coates, President of The Advantage Group:

“Today many potential home buyers are interested in distressed properties. But a common obstacle that these buyers come up against is that they do not have enough money for both the down payment and the needed repairs or remodeling their home requires. However, there is a solution that many people are becoming increasingly aware of – the FHA 203K rehab loan. With this program, buyers can purchase a home with 3.5 % down and borrow up to an additional $35,000 for improvements (with approval from the lender.) This is a great program for buyers with limited funds.

Exterior - 3331 Eastern Ave, Sacramento

Interior - 3331 Eastern Ave, Sacramento

A great example of the ever growing number of Foreclosure opportunities is this 5 bedroom, 2 bathroom home at 3331 Eastern Avenue in Sacramento. This home has great potential with over 2,000 square feet, a park-like rear yard property and close proximity to excellent schools.”

Click here to see video of 3331 Eastern Avenue in Sacramento

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Categories : Featured Posts
Friday, February 18th, 2011

Livable Design

“We continue to have great response to our involvement with the Livable Design Certification program with Homebuilders,” says Kevin Coates, President of The Advantage Group. ”We are setting up even more private guided tours than expected for interested Homebuilders. This truly easy, but revolutionary construction guideline simply makes a house more ‘livable’ for all ages! The house that doesn’t hurt you! Who wouldn’t want wider doors and wider halls just to name a few of the benefits. The time is right to offer new product opportunities to homebuyers!”

Go to http://livabledesign.com/ for more information on the Livable Design program

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